Orlando child photographer – Sari Underwood Photography » Central Florida newborn, baby, family and maternity photographer

You might have noticed that things look a little bit different around here!   I’ve been working with the wonderful ladies at Luxecetera on a new logo and new branding.  Ever since I discovered the Luxecetera blog and saw the amazing work they were doing, I knew that when I was ready to get new branding for my business, it had to be them!  I had to go all-out or not do it at all.  We’re not just talking a new logo but  new colors, watermark, patterns, design elements, tag line…..all of it.   I think branding is SO important and worth the investment.  And so I placed my name on the waiting list and patiently waited for 7 long months (yes, that’s how long the waiting list was…they are in demand!).  It was SO very worth it though.  I’ve been working with the talented Ashley Jankowski and she’s been amazing to work with.   I had been collecting images of things that I love and everything kept going back to a yellow and gray color palette.  It wasn’t until I saw it all put together that I realized it was the same color palette I had for my wedding!  So, this new brand is so very me.  It just fits.  I can’t wait to debut all the new goodies to my clients!  Lots of exciting things are on the horizon as we finalize my new brand and I put everything to work for my business.  If you are a photographer, I highly recommend Luxecetera.  They love what they do and it shows!  Thank you Ashley, Jo and everyone at Luxecetera!  <3

Since no blog post is complete without a photo…here is my little man.  Took him out to attempt to do his 18-month portraits.  It was short-lived but I got a few.  More to come…